Simple Survey Rating Scales

Simple Survey comes packaged with 8 different survey rating scales. Each survey type has its own unique attributes. Please see below for more information on which survey type makes sense for your business use case.

  • Feb 5, 2026
  • Knowledge

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https://kb.vicasso.com/?kb=000005200
Details

Net Promoter System℠ (NPS) (0-10 Scale)

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  • Compatible with the Net Promoter System℠, this scale is commonly used to calculate a company's Net Promoter Score® or NPS®. Customers are prompted to answer the question, "How likely are you to recommend [company name] to a friend or colleague?"

 

Customer Satisfaction Score (CSat) (1-3 or 1-5 Stars)

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  • Synonymous with the standardized CSat Score, this rating scale is most commonly preceded by the questions: "How satisfied are you with [product]" or "How would you rate your experience with [service]".

 

**NEW** Customer Effort Score (CES) (1-5 Scale)

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  • This rating scale is derived from a customer satisfaction survey that measures a product or service's ease of use to customers. This rating scale is most commonly preceded by the questions: "How hard was it to work with [product]" or "How easy was it to submit a support ticket".

 

Thumbs Up/Down

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  • The Thumbs Up/Down rating scale can be used for customers looking to ask a simple "Did we meet your expectations?" question or for those looking to gather an approval rating.
  • Thumbs Up will result in a survey score of 1, while Thumbs Down will result in a survey score of 0.

 

**NEW** Likert Scale (3-point, 4-point, 5-point, 6-point, and 7-point scale)

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  • This rating scale is used to measure attitudes or opinions and is most commonly preceded by questions or statements such as "I found it easy to work with [product]" or "How likely are you to recommend [service]".

 

**NEW** Medical Pain Scale (6-point, and 11-point scale)

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  • This rating scale is used to measure medical pain and severity and is most commonly preceded by the questions: “Why would you rate your pain on a scale of 1-10” or “Please rate the severity of your pain”.

 

**NEW** Wong-Baker Scale (11-point scale)

  • Send a Wong-Baker FACES® graphical survey assessing pain. This survey type is only displayed upon the enablement of your Wong-Baker licenses to be used with Simple Survey. Once your Wong-Baker license is acquired, please contact Vicasso Support to get that enabled in Simple Survey.

 

Questionnaire (No Rating Score)

 

  • Rather than prompting for an initial rating, the email with the survey provides a link to the landing page where all of the questions on the survey will be asked.
Title
Simple Survey Rating Scales
URL Name
Simple-Survey-Rating-Scales